At last! Someone has written a superbly useful methodology for anyone in any situation to rise above the crowd. A must read for anyone who wants to sell "ANYTHING" including themselves, and hey! who doesn't want to sell themselves. Fabulous job Dr Lisa.

Casinero

Dr Lisa once again brings real value to the market. There are about a thousand Constraints Management folks that know how the tools work at some level that brings value to their clients. Then, there are a small handful of true experts that have applied the tools so often as to become the de facto standard bearer. When it comes to unrefusable offers (UROs) also known as Mafia Offers, Dr Lisa is a group of one. Period. I am pleased to add this chapter to my iPod touch.

Jeff "Ski" Kinsey

This is a nice little read covering the essentials of what a mafia offer is, how it differs from other marketing approaches, and how to construct one. Buy this chapter: it's a very small bet which could have a huge financial payoff for your business.

C.J. Ching

I have been introduced to the Mafia Offer while reading the book "Theory of constraints handbook". While already aware of the TOC concept for production/distribution, the Mafia Offer does not require specific knowledge and common sense is enough to apply this marketing technique. I strongly recommend it to marketing/sales people but also to supply chain staff. This is a very good way to achieve profitability while managing your stock efficiently and thus to finally close the gap between supply chain and marketing.

Hubert

This is a good summary of unrefusable offers. It defines them and then gives some simple examples of what they look like and how to build them. It is a nice introduction to the topic.

Lane Gerber